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Maximize Impact by Scaling Automation: Leveraging Citizen Developers

Laura Della Torre

Senior, Director of Ecosystem Marketing, Automation Anywhere

Jeffrey Wong

Director, Technical Marketing

Making automation accessible to every employee is key to scaling your initiatives and maximizing ROI. And it doesn’t have to translate into increasing risk or sacrificing quality and governance. In this session, Laura Della Torre, Sr. Director of Ecosystem Marketing, reveals how systematic scaling works, how to enable citizen development with low- and no-code tools, and how to ensure reliability and security. A must-see session for IT leaders, Center of Excellence leads, and RPA practitioners.

 
About the Presenters

Laura Della Torre

Senior, Director of Ecosystem Marketing, Automation Anywhere

Laura is a seasoned business leader in technology ecosystems, leading marketing for developers, developer solutions, partners and Bot Store. Prior to joining Automation Anywhere, Laura led the business operations team to more than double the $500M Atlassian Marketplace. An expert at building thriving developer programs and scaling eCommerce, she also led marketing for 275,000 developers representing $2.3 B and 9 billion installs of apps and games from Google Play. She also ran eBay’s research product line, doubling YoY growth of their $10M business.

 

Jeffrey Wong

Director, Technical Marketing

Jeffrey Wong leads the technical marketing team at Automation Anywhere.  Jeffrey has over 20 years of experience in the industry and has worked for companies like Cisco Systems and F5 Networks.  He is very hands-on and always approaches discussions from a customer-first real-world perspective.  He and his team are focused on increasing people’s understanding and knowledge of how the platform works through videos, presentations, demonstrations, guides, and discussions.