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Enterprise A2019: Scale Intelligent Automation with Human-Centered User Experience

Kashif Mahbub

VP, Product Marketing, Automation Anywhere

Saba Mirza

Director, Product Marketing, Automation Anywhere

Automation Anywhere cloud-native Enterprise A2019 platform includes built-in bot-development lifecycle and workload-management tools that make it easy for any users to build resilient bots according to DevOps best practices. In this session, you’ll learn about no-code/low-code bot building functions, developer-focused features such as in-line scripting, and how to leverage the platform’s bot lifecycle and automated workload-management capabilities.

 
About the Presenters

Kashif Mahbub

VP, Product Marketing, Automation Anywhere

Kashif Mahbub is the Vice President of Product Marketing at Automation Anywhere. In this role, he leads the strategic vision, global go-to-market, adoption, and growth of the company’s complete portfolio of intelligent automation products, including the industry-leading enterprise digital workforce platform. Kashif has over 20 years of international marketing experience, having lived and worked in Asia, Europe, and the Americas. His passion is building world-class marketing teams from the ground up and has brought category-creating products, solutions, and services to the global market.

 

Saba Mirza

Director, Product Marketing, Automation Anywhere

Saba Mirza is the Head of Product Marketing for the Automation Anywhere Enterprise Platform, which includes the Enterprise A2019 cloud-native RPA platform, analytics, and security. Prior to Automation Anywhere, Saba has driven strategic marketing initiatives for more than 15 years at several high-tech companies.